Client Background

A global performance marketing agency headquartered in Singapore, managing digital ad campaigns for over 200 clients across industries, with strong footprints in the U.S., UK, and Australia. The agency handled large monthly ad spends across Google Ads, Meta, LinkedIn, and programmatic channels — with 25+ campaign managers working across time zones.

‍

Business Challenge

The agency’s ability to scale profitably was limited by the intense manual workload involved in campaign auditing and performance diagnostics.

Each week, campaign managers had to:

• Log into ad platforms
• Extract dozens of KPIs
• Check targeting, audience overlap, pacing, and budget issues
• Flag anomalies or underperforming segments

These audits were inconsistent, time-consuming, and varied in quality across teams — putting client retention and ad performance at risk.

‍

Consequences of the Challenge

• 15–20 hours/week per manager spent on manual campaign reviews
• Missed performance red flags, leading to client dissatisfaction
• No standardized audit checklist, causing reporting discrepancies
• Delayed optimization cycles, especially for global campaigns running 24/7
• High burnout in junior performance managers, affecting team scalability

‍

Approach & Solution Mindset

AccuCore Solutions approached this as a repetitive insight-generation and QA challenge — perfect for AI and automation.

We designed a solution that would:

• Continuously analyze active campaigns across platforms
• Identify optimization opportunities and anomalies
• Present clear, ranked insights to campaign managers
• Integrate into the agency’s reporting and workflow tools without disruption

The mindset was to augment human expertise, not replace it — making teams faster, sharper, and more client-focused.

‍

Solution Delivered

AccuCore deployed a modular Campaign Intelligence Assistant using AI + Automation:

1. ‍AI Audit Engine:
   • Connected to ad platforms (Google Ads, Meta, LinkedIn) via APIs
   • Tracked CTR, CPC, ROAS, bounce rate, frequency caps, budget pacing, geo/age breakdowns
   • Flagged underperforming ad sets, conflicting exclusions, overspending segments
   • Scored campaigns based on trend deviation, budget efficiency, and engagement anomalies‍
2. ‍Dynamic Audit Reports:
   • Auto-generated audit PDFs with insights, risk rankings, and optimization tips
   • Created weekly summaries for each client account, sent via email or pushed to Slack‍
3. Automation Layer:
   • Built in n8n + custom Python scripts
   • Automatically ran daily checks across 80+ campaigns
   • Synced results to the agency’s internal dashboards (Notion + Looker)‍
4. Human Feedback Loop:
   • Campaign managers could rate insights as helpful or not, feeding back into the AI engine to improve ranking logic
     ‍

Outcome & Business Value

• Reduced campaign audit time by 80%, freeing managers for strategy and creative work
• Standardized campaign quality checks across all accounts and regions
• Early detection of 93% of optimization issues, before clients even raised them
• Increased client satisfaction and retention, with proactive performance reviews
• Enabled team scalability without adding more junior analysts

‍

Strategic Takeaway

This case highlights AccuCore Solutions’ ability to deploy intelligent AI assistants that complement and elevate human performance — especially in fast-paced, detail-heavy environments like performance marketing.

By embedding real-time auditing into existing workflows, we helped this agency scale client delivery, reduce operational drag, and improve campaign outcomes — without adding headcount or sacrificing quality.